Should you have a blog?

It’s like online marketing bible. “WRITE MORE!! START A BLOG! TELL YOUR STORY!!!” Every content marketer worth their weight in gold will tell you you’re an idiot if you don’t have a blog. “You gotta put your work out there!”  Where is there? I’m not sure, but I know the cool kids are there. “You…
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SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It Right

As a non-tech founder, I understand the resistance that comes with doing anything that makes you feel stupid. For me, that includes web design, HTML, and search engine optimization (SEO). This was particularly embarrassing since SEO is one of the most foundational digital marketing tools in the toolbox and I was “technically” a digital marketer. Realizing I couldn’t…
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Why You Don’t Need a Website To Build A Successful Business

Websites are famous for being your storefront in the digital age. Every expert will tell you you must have a website to capture leads. And that’s true…if you’re building an e-commerce or online business. For other types of service based business, having a website can be a distraction from the real work you need to be doing: getting clients. Below I…
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The Truth About Working From Home: 5 Things No One Tells You

There’s a lot of debate on the topic of working from home. Experts can’t agree on whether it’s the greatest innovation since the internet or the worst thing that’s ever happened to our productivity. And there’s a slew of conflicting research supporting both sides. While the experts sort out the data, I spoke with real entrepreneurs from my virtual coworking space to ask…
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Tech Tools You Need to Streamline Your Solopreneur Business

A business is only as good as its … tools? In the case of solopreneur life, that is sometimes true. As solopreneurs, we spend every day juggling tasks from accounting to marketing to website design to actually working on the product or service you offer. And that, sadly, leaves us feeling like we’re doing a…
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what is a lifestyle business

What Is a Lifestyle Business, Anyway?

I recently witnessed a conversation in the Arena that took on a surprisingly emotional reaction. Not emotional as in tears, but emotional as in I know my answer but I feel like I have to explain myself because other people not in the Arena seem to have O-p-i-n-i-o-n-s about it. You know, that kind of…
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virtual coworking for solopreneurs

Virtual Coworking: An Unexpected Place to Find Your Tribe

There’s nothing like the first Monday after you’ve decided to trade in the world of cubicles (or open-air offices, depending on your field) for the world of your living room, kitchen, or home office. Finally, you think. Finally, I’m my own boss. And then the loneliness kicks in. Once you’ve poured your coffee and perused…
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Thinking About Starting a Lifestyle Business? Here’s Why You Should

With the rise of startups and the insane unicorn returns that have come with them, “lifestyle business” has become a dirty word. A polite way of saying “doesn’t make money” or “not a real business.” It’s not altogether wrong. Since Tim Ferriss’s breakout hit, 4 Hour Work Week, thousands of idealists have flocked to Southeast Asia to “escape…
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